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Portrait of Wim Blaauw

Wim Blaauw


Chief Digital Officer


Amsterdam, The Netherlands


Wim Blaauw is Chief Digital Officer (a role he shares with Parag Parekh) at Ingka Group. He has the responsibility for developing digital capabilities and accelerating the digital transformation of the business.

Wim has extensive experience in retail, supply chain and digital. He joined IKEA in the Netherlands, in 2002 where he, among other roles, was Store Manager for IKEA Haarlem and Country Retail Logistics Manager. In 2013, he left for IKEA UK/Ireland for a position as Deputy Country Manager, leading the multi-channel transformation. In 2016, Wim became Customer Fulfilment Manager and Fulfilment Operations Manager. In 2020 he became the Digital Performance and Development Manager responsible for building digital capabilities globally and securing that Group Digital is operating efficiently.

Wim truly embodies the IKEA vision and values as a leader. He believes in the spirit of togetherness, that we are stronger when we trust each other, pushing towards the same direction, and above all, having fun together.

Wim has a degree in Economics and Supply Chain from HU University of Applied Sciences Utrecht. Wim is married, has three daughters and lives in the Netherlands. Outside of work, he has a passion for sports and loves being outdoors.