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26 October 2022

First ever Atelier100 product collection launch – all products made within 100km of London

Making its debut in a global hub of ideas and creativity, London, Atelier100 exists as a proof of concept for this new, local approach to making. The Atelier100 concept was born of a collaboration between Ingka Group (IKEA Retail) and H&M, built on their shared goal to find and nurture emerging local creative talent.

Now, the first limited-edition products from that programme are going on sale. All thirteen products have been made by local London creatives, with materials sourced and production carried out all within 100km of London.

Marcus Engman, Chief Creative Officer at Ingka Group said, “Seeing the products come from sketch to shelf in just a few months has been incredible. We are so proud of the thirteen creatives and how they have cultivated a great network with local producers, and with each other.”

Recognising the benefits of working with creatives who represent diverse skill sets, life experiences and cultural reference points, the two brands came together to develop a programme that could help emerging talent build their businesses, develop sustainable supply chains, and bring innovative, commercially optimised products to market.

Atelier100 launched its pilot mentorship scheme and retail space at Livat Hammersmith in May 2022, bringing together a panel of respected industry experts to select 13 creatives working across a range of disciplines, product categories and aesthetic styles.


Atelier100 Editions – the launch collection

From 27 October, visitors to the Atelier100 retail space will be able to browse and buy exclusively from the launch collection of limited-edition products. Characterised by sustainable design thinking and material ingenuity, and united by the unique ways in which they embody London’s identity, they represent the best of the city’s emerging creative generation.

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