Bringing IKEA to the many
As an IKEA franchisee, we operate IKEA retailing in 30 countries and we continue to expand in new and existing markets. We are bringing IKEA products to more and more people and innovating to be in the forefront of new ways of meeting our customers’ needs.
Connecting with customers
IKEA Retail is our core business. Today we connect with more than 838 million customers in our 367 IKEA stores in 30 countries. We welcome more than 2.35 billion visits to IKEA.com – a number that will continue to grow as we further develop our digital touchpoints. At the end of FY18 we also had 20 pick-up and order points in 11 countries, 31 store distribution sites in 18 countries and 37 customer distribution sites in 16 countries.
Meeting new customer needs
While IKEA stores will always play an important role, more and more customers make purchases online, so our future growth will be increasingly digitally generated. In fact, shopping online is now possible in most of our markets, which gives customers the freedom to buy IKEA products wherever and whenever they choose. This makes the need for outstanding services, as a complement to our product offer, more important than ever.
Becoming more accessible for the many
We know that to meet changing customer behaviours we need to offer great customer experiences, deliver seamless services and reach people where they are. We are investing heavily in new sales channels, innovative store formats and improved services, without losing sight of what we do best.
For example, we are developing city centre store formats that will let people meet us more conveniently and we’re adding pick-up points where our customers can easily pick up purchases without visiting an IKEA store.
We’re testing and trying and developing a new world of IKEA retailing. Even though IKEA retailing has more than 70 years of history, we believe we are just at the beginning.
»Today we connect with more than 838 million customers in our 367 IKEA stores in 30 countries«
We operate stores under franchise agreements
Inter IKEA Systems B.V. is based in the Netherlands and owned by the Inter IKEA Group. Inter IKEA Group and Ingka Group are two separate groups of companies with different management and different owners. All IKEA franchisees pay a 3% franchise fee to Inter IKEA Systems B.V.
The franchise fee gives us, as an IKEA retailer, the right to operate stores under the IKEA concept and IKEA brand. It grants access to systems, methods and proven solutions as well as staff trainings, manuals and updates of the IKEA concept such as store layouts, fittings and display concepts.
As an IKEA franchisee, we operate IKEA retailing in 30 countries and we continue to expand in new and existing markets. We are bringing IKEA products to more and more people and innovating to be in the forefront of new ways of meeting our customers’ needs.
