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Woman getting help from IKEA employee in the kitchen department.

IKEA Retail

Reaching people where they are

IKEA Retail is our core business, with IKEA stores in 32 countries – and more on the way, as we expand into new markets.

Every year, we welcome more than 657 million customers into our 392 IKEA stores. And our website IKEA.com saw more than 4.3 billion visits in FY21. Yet we never stop working to improve our services and accessibility for the many people. To meet their expectations, we’re investing in new channels, innovative store formats and digital platforms.

Woman browsing on her phone.

A new IKEA

A rapidly changing world means rapidly changing needs. So, we are also changing. In fact, as part of the biggest transformation in IKEA history, we’re renewing our business model completely. 

Every part of our business is being improved – from customer experience to how our company is structured. The aim is to become more convenient and more affordable for our customers, and more sustainable for our planet. 

To guide us, we have our Retail Direction: 10 jobs in three years, where we’ve listed the most important jobs we need to do to create a new IKEA:

woman holding an IKEA bag.

IKEA Retail in numbers:

  • 392 IKEA stores and 71 smaller formats in 32 countries
  • 657 million IKEA store visits per year
  • 4.3  billion visits to IKEA.com
  • 23.9  million downloads of the IKEA app
Family testing out different chairs in the IKEA wearhouse.