- Parisians of any age have the unique chance to try out professional pillow fighting on Saturday 7th June for FREE
- Professional fighters from the world’s first pillow fighting league will be giving individual lessons and competing at Italie Deux Meeting Place
- This partnership follows research that shows that a third of French people exercise for less than 30 minutes per week, despite two thirds wanting to exercise more than this
- With 65% being motivated by fun when it comes to exercise, visitors wishing to join in the event can sign up via https://www.italiedeux.com/fr/evenements/pillow-fight-championship-a-italie-deux-le-7-juin
“With 65% of French people saying they’d be more likely to exercise if it were more fun, we saw an opportunity to create something truly engaging for our community. These limited sessions are more than just a fitness trend, they’re about building a joyful, inclusive space where people can reconnect with the playful spirit of childhood while staying active”
– Natalia Petelina, Meeting Place Manager at Italie Deux
On Saturday 7th June, ahead of International Day of Play (11th June), Pillow Fight Championship is coming to Paris.
Taking place at Italie Deux, Ingka Centres Meeting Place in Paris, these 10 minute sessions will offer Parisians free pillow fighting lessons from experts, including renowned athletes Adrien Ancelin and Nicole Schaefer, as well as the opportunity to watch professional matches.
Natalia Petelina, Meeting Place Manager at Italie Deux says: “With 65% of French people saying they’d be more likely to exercise if it were more fun, we saw an opportunity to create something truly engaging for our community. These limited sessions are more than just a fitness trend, they’re about building a joyful, inclusive space where people can reconnect with the playful spirit of childhood while staying active. We’re excited to bring movement into the heart of the Meeting Place and to help shape a healthier, more connected community.”
This partnership follows research* from Italie Deux Meeting Place, which shows that a third of French people only exercise for 30 minutes a week, with 65% wanting to exercise more than this, due to reasons including self-esteem and having more energy. Furthermore, currently 34% of Parisians associate exercise with effort, yet 19% say they would be encouraged to try a new way of keeping fit, if it felt like a game, and 26% if it was fun.
Steve Williams, CEO & Founder of Pillow Fighting Championship, the world’s first pillow fighting league, said: “We all know how important exercise is, but sometimes, it just doesn’t feel fun. Enter: Pillow Fighting. This sport combines all the camaraderie of the nostalgic play with the mental and physical health benefits of high-intensity exercise. We are looking forward to bringing our ‘joie de vivre’ to Paris and urge visitors to pick up a ‘Lullaby Lunge’ or a ‘Fluffercut’ alongside their shopping.”
The Pillow Fight Championship event will take place at Italie Deux on Saturday, 7th June between 10am-5pm. To find out more information and sign up for lessons, please visit the link here: https://www.italiedeux.com/fr/evenements/pillow-fight-championship-a-italie-deux-le-7-juin
* The research was conducted by Censuswide, among a sample of 2,000 Respondents from France (Nat Rep 16+). The data was collected between 17.04.2025 – 24.04.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.
About Ingka Centres:
Ingka Centres is part of the Ingka Group (which also includes IKEA Retail and Ingka Investments). Ingka Centres has more than 50 years of experience in shopping centres and today works with over 2500 brands across its portfolio of 38 meeting places in 15 markets. The company hosts and serves more than 270 million visitors each year. Ingka Centres creates its meeting places by collaborating with local communities, as well as its tenants and partners, to ensure they are destinations with emotional meaning that add value and build social connections.
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About Pillow Fight Championship:
Pillow Fight Championship (PFC) (www.fightpfc.com) is the world’s first professional international pillow fighting sports league. The fastest growing combat sport in the world, PFC’s trailblazing approach, innovative programming and strategic partnerships delivered over 2 billion video views in just our first six weeks. As the appeal of professional pillow fighting continues to reach new audiences, the sport formed PFC-sponsored leagues in Brazil, Ghana, Nigeria, India, Malaysia, Poland and now add France to the league roster. PFC leverages the powerful connections consumers have with sports, entertainment and technology with tactical programming that is turnkey for sponsor activation, fan engagement and unmatched reach among our Gen-Z & Millennial audience. There’s only one Pillow Fight Championship (PFC). For more information about PFC visit www.fightpfc.com or follow us on social media across platforms @FightPFC.
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