IKEA Spain and the Museo Casa Natal Picasso are launching Homesreset, an initiative that invites young people to imagine what the homes of the future should look like to address the social, demographic, economic, and climate challenges society may face by 2040.
“According to the latest IKEA Life at Home Report, over a third of people globally (36%) say enjoyment is important to them but do not often feel it at home. This highlights a growing desire, especially among younger generations, to reimagine home as an expressive, joyful, responsible, and sustainable space – exactly what Homesreset seeks to explore.”
– David Cadaval, HFRD Manager at IKEA Spain
As a starting point, the project begins with an ideas competition open to all young Spaniards aged between 18 and 35. Participants may enter via homesreset.es by submitting a video of up to three minutes, presenting a creative and inspiring proposal for what tomorrow’s homes should be like.
Homesreset is inspired by Pablo Picasso, an artist ahead of his time who surprised the world with his ability to see and interpret reality in new and different ways. With the support of the Museo Casa Natal Picasso, IKEA aims to promote a collective reflection on how to design spaces suited to the society of the future, encouraging us to look beyond the obvious and to challenge conventional ideas of living.
In the second phase of the initiative, the five winners of the ideas competition will take part in a Design Thinking conference to be held in Málaga during the third week of February. During this event, they will work with students from local design schools to develop projects on the home of the future from a range of regional and disciplinary perspectives.
A jury composed of specialists from IKEA, the Museo Casa Natal Picasso, and an independent expert will select the winning proposal, which will be presented at a closing ceremony in Málaga that same week. Each member of the winning group will receive a prize of €2,000.
The complete terms and conditions are available at homesreset.es.
About Ingka Group
With IKEA retail operations in 31 markets, Ingka Group is the largest IKEA retailer and represents 88% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on Ingka.com.
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