Reaching people where they are
IKEA Retail is our core business, with IKEA stores in 30 countries – and more on the way, as we expand into new markets.
Every year, we welcome more than 839 million customers into our 374 IKEA stores. And our website IKEA.com saw more than 2.6 billion visits in 2019. Yet we never stop working to improve our services and accessibility for the many people. To meet their expectations, we’re investing in new channels, innovative store formats and digital platforms.
A new IKEA
A rapidly changing world means rapidly changing needs. So, we are also changing. In fact, as part of the biggest transformation in IKEA history, we’re renewing our business model completely.
Every part of our business is being improved – from customer experience to how our company is structured. The aim is to become more convenient and more affordable for our customers, and more sustainable for our planet.
To guide us, we have our Retail Direction: 10 jobs in three years, where we’ve listed the most important jobs we need to do to create a new IKEA:
IKEA Retail in numbers:
- 367 IKEA stores in 30 countries
- 839 million IKEA store visits per year
- 2.6 billion visits online
- 19 fulfilment units to support our delivery services
- 20 IKEA planning studios
- 30 Distribution Centres
- 51 Customer Distribution Centres
In FY19, we had ecommerce in all 30 countries, and ecommerce sales grew by 46%
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