Guided by the vision of creating a better everyday life for the many people, Ingka Group, the largest IKEA retailer, is stepping up efforts to support customers with low prices while ensuring solid performance and long-term growth. In the coming period, in many IKEA markets around the world, the price of restaurant meals will be halved Monday to Friday while children will eat for free*.
With hundreds of millions of guests visiting IKEA restaurants every year, the company aims to inspire people to a better everyday life through healthier and more sustainable food that is also affordable. As it continues to invest in improving customer in-store experience, Ingka Group is starting to temporarily halve prices of restaurant meals to help the many stretch their budgets, nourish families, and have a little more joy.
For example, in France, the price of lunch for a family of four, which includes two hot-meals with meatballs for adults and two meals for kids, will cost EUR 6.96 instead of EUR 19.90. In addition, all food customers will get a voucher in the equivalent of EUR 5 to shop for at IKEA.
Tolga Öncü, Ingka Retail Manager (COO) at IKEA Retail (Ingka Group)
“Food has always been very important for IKEA, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range. Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today’s times of economic uncertainties and cost-of-living pressures.”
Alongside the price reduction initiative, new dishes, inspired by Asian flavours and cuisine, will be introduced to IKEA restaurants, providing additional healthy options at low price. By making its restaurant menu more affordable and diverse, the company is aiming to engage around 8 million new customers and contribute to its overall performance in FY25.
As it continuously introduces new home furnishing range for every aspect of life at home – including the most recent edition of its iconic STOCKHOLM collection – the biggest IKEA retailer is also adding new products to its Swedish Food Markets and Bistros, ensuring that it remains a multi-format food destination.
“We always look for ways to bring more variety to our food offer, especially with new plant-based options,” says Lorena Lourido Gomez, Global Food Manager, IKEA Retail (Ingka Group). “We will soon launch our very first falafel, adding this popular food to our restaurants and, later, to our Swedish Food Markets. Good quality, low price, and making a positive difference for the planet – those ingredients remain a guiding star for our food business.”
Going towards the end of FY25, the retailer’s strong focus remains helping its customers make the most of their finances and serve them in the best way.
*Price decreases in restaurants will be activated at different times in different markets. The offer may vary by market. For more details, please contact the IKEA press office in your market.
About Ingka Group
With IKEA retail operations in 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on www.Ingka.com.
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