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IKEA Retail 16 October 2025

IKEA serves more customers and increases volumes in a challenging year

Ingka Group today announced IKEA retail sales of EUR 39 billion for the financial year 2025* with an increase in quantities sold by 1.6% and the number of store and online visits going up by 1.3% and 4.6% respectively. The key priority has been to continue keeping prices low – leading to a decrease in sales of 1.6% compared to last year (EUR 39.6 billion in FY24).

Despite economic and trade uncertainties, supply chain disturbances, rising cost-of-living pressures, and weakened consumer confidence across many markets, the retailer kept focusing on being affordable for people and improving the customer experience both physically and digitally.

Jesper Brodin, CEO, Ingka Group

Jesper Brodin, CEO, Ingka Group | IKEA

“In the past year we managed the challenges and led with opportunities, always guided by our vision of creating a better everyday life for the many people. We sold more to more customers, mainly driven by lowering prices in past year. We have made a promise to always side with the many people and support with fulfilling the dreams and needs in life at home. I’m proud of how the IKEA community has navigated the last year and we see a good momentum in the current year.”

Ingka Group continued to invest in becoming more accessible for people, with new stores and plan and order points, as well as digital channels. The retailer opened 54 new locations across the world, including the opening of Oxford Street in London, Delhi in India and one of the biggest investments so far in China, with a major mixed-use location in downtown Shanghai. In addition, the first versions of a new store format are now being tested in towns across UK, US and Poland. This store offers thousands of home furnishing products, food, and planning services, but it’s designed for a quicker, simpler shopping experience, closer to where people live.

Tolga Öncü, Ingka Retail Manager (COO), Ingka Group | IKEA

“Our city centre stores have been a success in making IKEA more accessible to the many people and we are now aiming to add another component to them. A smaller retail format that will allow us to open the doors in just a few weeks and thus expand faster with many more IKEA locations in the near future. Customers have been very positive so far and we are optimistic that this format will help us soon bring our affordable home furnishing range to many more people across Europe, North America and Asia-Pacific.”

The company also continued to invest substantially in revamping its existing stores to adapt them into hubs for e-commerce. For example, the Soroksar store in Budapest reopened in March with double the logistics capacities, able to handle all online deliveries across Hungary. By further enhancing its digital tools, including those for pickup and demand sensing, customer satisfaction remained at the highest level since measurements began six years ago.

“As we continue to grow, the fast-changing retail environment, will require that we are constantly evolving to meet the new needs of our customers. By staying curious, adaptable, and focused on building a better IKEA, we can continue to shape a business that’s not only financially strong, but also relevant for generations to come,” said Jesper Brodin, CEO, Ingka Group | IKEA.

Ingka Group continues its work to deliver to the Paris Agreement and become net-zero by reducing absolute greenhouse gas emissions from the entire value chain by at least 50% to 2030 and 90% by 2050. Since 2016, when the Agreement was signed, the company has grown by 23.7% while reducing its carbon footprint from raw material to customers by 30.1%**. At the same time, the retailer has already invested more than 4.2 out of planned 7.5 billion by 2030 to accelerate the transition to a renewable future.

Inter IKEA Systems B.V., which is the owner of the IKEA concept and the worldwide IKEA franchisor, today announced total IKEA retail sales of EUR 44.5 billion across all 13 groups of franchisees, where Ingka Group represents 87% of the total sales.

Key figures:

  • Total IKEA Retail sales: FY25: EUR 39 billion (-1.6%), FY24: EUR 39.6 billion (-5%)
  • Online share: FY25: 30%, FY24: 28%
  • Store visits: FY25: 736 million visits (+1.3%), FY24: 727 million visits (+3.3%)
  • Openings: FY25: 54 locations, FY24: 41 locations

 

Full financial results will be issued in November, and the Annual Summary and Sustainability Report will come in January 2026. 

*Fiscal year: 1 September 2024 – 31 August 2025.

**Data covers scope 1, 2 and 3 across FY16 – FY24.

 

About Ingka Group

With IKEA retail operations in 31 markets, Ingka Group is the largest IKEA retailer and represents 87% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on Ingka.com.

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