Ingka Centres is rolling out Livli, its newest meeting place brand, to Sundsvall, Linköping and Västerås, following its first Swedish launch in Kungens Kurva, Stockholm. Livli elevates the core experience of shopping and eating with a warm, community rooted feel and meaningful moments people return to. Together, the four Livli destinations see more than 18 million visits annually, giving the brand a strong foundation in Sweden’s everyday life.
"Livli captures the spirit of what today’s meeting places are becoming. It’s vibrant and social, shaped with a natural flow that invites people to explore inspiring brands, enjoy great food and share playful everyday moments. A brand is more than a name or a logo - it’s the feeling people take with them, shaped by the real experiences they see, hear and have every day. Livli brings that feeling to life, turning simple visits into moments of connection, discovery and joy."– Matthew Drage, Communications & Marketing Director at Ingka Centres
Livli reflects Ingka Centres’ longterm ambition to create warm and welcoming meeting places rooted in everyday life and human connection. It joins sister brands Livat in China and Lykli in India – each shaped by local lifestyles but united by a Nordic perspective and a belief in the value of real-life interaction.
Bringing Livli to life
Local teams across Sweden have begun translating the Livli vision into tangible improvements. The transformation goes well beyond a new name or visual identity; it’s visible in new experiences across several locations. New food courts have opened in Linköping and Stockholm, offering welcoming places to eat and meet. Västerås has introduced a new outdoor play area, while Sundsvall has added a play‑and‑learning zone with upgraded family facilities, along with Circuit, an award‑winning circular marketplace. These developments show how each location is evolving into a place built on affordability, inclusion and more sustainable choices. More enhancements are planned, developed in close dialogue with local communities.
"Every meeting place and its surrounding community have their own rhythm, and our role is to understand it. With Livli, we can shape attractive environments that genuinely contribute to the lives of the many people, with a diverse retail offer, places to meet and to connect and to enjoy food or a drink. Livli Kungens Kurva shows this in a very practical way, and it’s only the beginning of what we can do across other locations."– Ferhan Topal, North-East Market Manager
Livli Kungens Kurva: shaped around everyday life
At Livli Kungens Kurva, the shift toward a more experience‑led destination began even before the Livli brand launch. Hej! Workshop opened in 2022 as an affordable coworking space that quickly became a community hub for creativity and collaboration. The arrival of supermarket concept Matvärlden brought convenience, choice and familiarity for people living and working nearby. Building on this, the team opened a new food corner with eight kiosks, generous seating and halal‑friendly choices. Designed with reused materials and food‑waste solutions supporting local biogas systems, it has become a natural meeting point for the community. The results are clear: visitation has grown by around 24%, and tenant sales by 29%.
Working together with IKEA and Huddinge Municipality, Livli Kungens Kurva will continue to evolve in the years ahead. As part of a longterm vision, the area will become better connected, easier to navigate, and more naturally woven into the neighbourhood. New public spaces and homes will further strengthen its role as a community anchor and a future destination for the greater Stockholm area.
Looking ahead: many local expressions
Each of the Swedish meeting places will bring Livli to life in its own way, shaped by the habits and needs of its surrounding community. With four locations now adopting the Livli identity, Ingka Centres is taking a significant step toward a clear and consistent brand experience across Sweden.
About Ingka Centres
Ingka Centres is part of Ingka Group, which also includes IKEA Retail and Ingka Investments. The company operates 37 meeting places in 14 markets, welcoming more than 320 million visitors each year. Together with IKEA, partners and communities, Ingka Centres creates destinations where people love to shop, eat, work, play and connect.
About Ingka Group
With IKEA retail operations in 32 markets, Ingka Group is the largest IKEA retailer and represents 87% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on Ingka.com.
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