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Better homes

Reporting Better homes

Better homes

Our passion for a better life at home is what makes us IKEA. For generations, we have been on a mission to understand the needs, challenges and aspirations of the many, bringing inspiring and affordable home furnishings to people with big dreams and thin wallets.  

With 78 years of home furnishing retail expertise, we are constantly innovating to make our solutions more affordable, accessible and sustainable. We are transforming our business to find new ways to reach more people and to make healthy and sustainable living affordable for the many, not just the few. 

Inspiring and enabling a better life at home

We are passionate experts in life at home. We want to show people how better homes create a better life and use our know-how in personal, engaging and entertaining ways to reach more people in all our markets.  

The IKEA ambition is to inspire and enable 1 billion people to live a better everyday life within the boundaries of the planet by 2030. At Ingka, we’re contributing to this goal by making sustainable living desirable, accessible and affordable for the many, through our different customer meeting points, including physical and digital stores, meeting points and online. We want  every customer to find affordable and sustainable IKEA products and services that meet their needs, and to feel engaged, informed and inspired by our know-how on sustainable living. 

  • Sparking new ideas for a better life at home
  • Sustainability and the IKEA range
  • Clean energy for all
  • New approaches to circular living
  • Healthier and more sustainable food
Kids playing on the floor

Affordable and accessible

We are committed to offering a great IKEA experience at all customer meeting points. Whether it’s the full experience at one of our IKEA stores, the convenience of shopping online or a spontaneous visit to one of our city locations, customers should always get a great service and access to the IKEA range integrated with affordable, convenient and sustainable services. 

We are stepping up our transformation to become a true omnichannel retailer, with a larger and increasingly-relevant range of sustainable products and services that the many people can afford. Through innovation, collaboration, and a relentless customer focus – we will do what it takes to keep creating a better everyday life for the many people.

  • Enabling more online sales
  • Reaching more of the many people
  • Digital developments for a better customer experience
  • More affordable and inclusive
  • Keeping our customer focus, despite availability challenges
customers shopping inside of an IKEA store

Read more about our movements here

Ingka Annual Reporting FY21 | Better lives
Wood and circule

Ingka Annual Reporting FY21 | Better planet
Buildings

Ingka Annual Reporting FY21 | Better company