Skip to main content

Campaigns IKEA Retail Sustainability 15 December 2020

BuyBack Friday gives thousands of pieces of furniture a new life

During this year’s Black Friday Week, many Ingka Group countries around the world ran the BuyBack Friday campaign, inviting customers to return their IKEA products they no longer need, and in return get a voucher to spend on something they really need. The campaign ran from 24 November to 3 December to coincide with the traditional Black Friday week, but the return period has been extended well into the new year in many countries to keep the stores from over-crowding. 

Thousands of customers have taken advantage of returning pieces of unwanted furniture so they can find a new home. In this first of its kind experiment, a total of 482,000 quotes were made in the online tool during the Black Friday week, and to date vouchers with a total value of EUR 2.1 million have been handed out to customers returning furniture. Customers in Australia, Germany, Netherlands and Russia showed the biggest interest, and overall the interest has been higher than anticipated.

“We’re very proud of the outcome of the BuyBack Friday campaign. The IKEA vision has always been to create a better everyday life for the many people, which right now means making sustainable living easy and affordable for everyone. This Black Friday, rather than buying something they don’t need, many of our customers have started to rethink their consumption habits and have given an overwhelming number of products the chance of a new life.

“On the first day of the campaign we saw thousands of pieces of furniture and home furnishing products brought back by customers, who were sometimes pleasantly surprised by the value of their products. Many had planned to take the products to a recycling station when they heard about the campaign,” says Stefan Vanoverbeke, Deputy Retail Operations Manager, Ingka Group.

Today a majority of the Ingka countries already have a permanent buy back service. For Ingka Group this is about testing and promoting circular consumption on our journey to become circular by 2030. Our customer research shows that many people feel bad about throwing things away. They often want to repair, reuse or recycle but lack the time, knowledge or energy to do so. Through this campaign, Ingka Group wanted to make it easy for customers to give their furniture a second life.

Australia is one of the countries which already have a Buy Back service in place. Here the campaign saw great success, and Ryan Burman, Commercial Activity Leader for IKEA Australia explains how Australia put a special twist on the campaign:

“Within Australia, we offered to buy back furniture from IKEA Family members at double the normal rate in return for a store voucher. What’s more, IKEA Australia also renamed each returned item with the name of its previous owner during the campaign period. Not only did we want to provide a way for customers to part with their furniture, but we wanted to celebrate the life of that piece and add a personal touch. By renaming the product under its previous owner, we were able to give the next owner a glimpse into its previous life as it starts a new life in a new home.

“The initiative saw a high interest from customers, with over 6,000 pieces of furniture returned by the sixth day. This is roughly 60 tons of furniture that has potentially been diverted from landfill.

“Giving furniture a second, third or even fourth life through this initiative provides more Australians with affordable and sustainable solutions for their home, and ultimately helps divert it from landfill.”

Another country where the campaign was successful is Spain, where already on the first day customers had received 26,527 quotes for 77,162 articles. Like many other countries, Spain has worked hard to prioritise customer safety, extending capacities and return period, in order to ensure that stores aren’t overcrowded.

500

The Buy Back service will live beyond this Black Friday as Ingka Group continues to explore new solutions to make circular consumption more convenient for customers. Transforming its retail operations is a critical part of the Ingka Group circular journey and the campaign forms part of the overall IKEA journey towards creating a circular and climate positive IKEA by 2030, which includes all IKEA products being made from renewable or recycled materials.

“Being circular is a good business opportunity as well as a responsibility. As a partner in people’s lives, we want to help ease worries and meet aspirations for a better home, a better life, and a better future for the planet we share”, says Pia Heidenmark Cook, Chief Sustainability Officer, Ingka Group.

 

*due to COVID most markets have extended the time period that customers can bring furniture into stores.

For further information, journalists and media professionals can contact us at press.office@ingka.com or by calling +46 70 993 6376


Related articles

IKEA Retail

March 2021: Ingka group news

Sustainability

Pia Heidenmark Cook featured in “Conversations for Tomorrow”, discussing actions needed for a more sustainable future

Campaigns

#OnlyTogether can we end this pandemic

Campaigns Press Releases

This International Women’s Day, IKEA drops online game to spark conversation about equality in the home

IKEA Retail

February 2020: Ingka group news

IKEA Retail Press Releases

IKEA opens first store in Slovenia with strict pandemic measures in place

Ingka Investments Sustainability

IKEA value chain collaboration brings circular mattress one step closer

Press Releases Sustainability

“If we offer parking, we offer charging” – IKEA provides EV chargers at all stores

Sustainability

“Together we can make a global switch to renewable energy and realise a 1.5°C world where everyone can thrive”

IKEA co-workers welcome first customer to IKEA Kyiv

IKEA Retail

IKEA expands into Ukraine with Kyiv store opening

Press Releases Reports and Summaries Sustainability

Ingka Group exceeds goal to generate more renewable energy than it consumes

Sustainability

OPINION: Targeting climate positive by 2030 and transitioning to Net Zero: A new framework for business action

Ingka Investments Press Releases Sustainability

Ingka Investments acquires forestland in United States from The Conservation Fund

view of the outside of IKEA Harajuku Shop in Tokyo

Culture and Co-Workers Digital IKEA Retail Sustainability

In review: Ingka Group 2020

Outside view of Navi Mumbai IKEA store

IKEA Retail

IKEA ends 2020 with India, Russia & China openings

Campaigns

Time to reclaim cities for children to play in

IKEA Retail Sustainability

IKEA takes action after discovering misconduct at supplier

Sustainability

Tackling climate change: 5 years after the Paris Climate Agreement

Sustainability

Ingka Group recognised with prestigious ‘A’ score for climate change

Sustainability

Ingka Group contributes to new report on delivering a sustainable purpose

IKEA Retail

November 2020: Ingka Group news

Culture and Co-Workers IKEA Retail

Ingka Group recognises co-workers with loyalty programme of EUR 100 million

Sustainability

Ingka Group receives Blue Sky Award for outstanding contributions to advance sustainable transport

Sustainability

First hub for co-creation of IKEA products and services opens in Poland

Sustainability

IKEA installs cargo bikes to drive change

IKEA Retail Sustainability

The world’s first second-hand IKEA store is now open

IKEA Retail

COVID-19: Temporary IKEA store closures

Campaigns Culture and Co-Workers IKEA Retail Sustainability

October 2020: Ingka Group news

Culture and Co-Workers IKEA Retail

Inclusive culture essential for true gender equality

Campaigns

Inspiring masterclasses in IKEA Virtual Greenhouse

Culture and Co-Workers IKEA Retail

Ingka Group and partners discuss global state of equality

IKEA Retail Sustainability

IKEA Australia announces first renewable energy positive store

Campaigns IKEA Retail Press Releases Sustainability

IKEA launches alternative Black Friday Campaign – A deal for the climate

Sustainability

Ingka Group announces participation in Count Us In, aiming to help 1 billion people fight climate change

Campaigns Press Releases Sustainability

IKEA launches its Virtual Greenhouse to inspire people to live a more balanced and sustainable life at home

IKEA Retail Press Releases

Solid sales performance when life at home has never been more important

IKEA Retail

IKEA Family reaches 150 million members

Culture and Co-Workers Sustainability

OPINION: Let your inner teenager guide you to act for people and planet

IKEA Retail

SEPTEMBER 2020: Ingka Group news

Press Releases Sustainability

IKEA to remove non-rechargeable alkaline batteries by 2021

Ingka Investments Press Releases Sustainability

IKEA Finland completes acquisition of three new wind farms, to support its renewable energy generation

Sustainability

Ingka Group supports more business action on climate change

Sustainability

Ingka Group joins virtual UN Climate Action Summit and Climate Week – as the focus shifts to how we recover and reset after COVID-19

Campaigns Press Releases Reports and Summaries

IKEA launches its seventh Life at Home Report, exploring how people have grown closer to their homes in this extraordinary year

IKEA Retail Ingka Investments Press Releases

Ingka Investments acquire Traemand – a kitchen service company – adapting to meet the needs of its customers

IKEA Retail Sustainability

World’s first second-hand IKEA store to open in Sweden

IKEA Retail Ingka Centres Press Releases

Ingka Centres Acquires 6X6 Building in Downtown San Francisco

Ingka Investments Press Releases Sustainability

Ingka Group increases its sustainability investments by EUR 600 million over coming 12 months

IKEA Retail

August 2020: Ingka Group news

Culture and Co-Workers Digital Press Releases Sustainability

ONE HOME, ONE PLANET 2020: Sparking change together

IKEA Retail Sustainability

IKEA Switzerland see sustainability as an opportunity to lead

IKEA Retail Ingka Investments Press Releases

TaskRabbit name Ania Smith as new CEO

alt=

Campaigns IKEA Retail Reports and Summaries

IKEA Life at Home: Concept of home is being radically redefined

IKEA Retail

July 2020: Ingka Group news

Campaigns IKEA Retail Reports and Summaries

IKEA Pulse Report #2: Redefining a better Life at Home

IKEA Retail Press Releases

IKEA introduces plant ball, a more sustainable alternative to iconic IKEA meatball

Culture and Co-Workers IKEA Retail Press Releases

COVID-19: Ingka Group supports 600,000 people in 30 countries

Culture and Co-Workers IKEA Retail

JUNE 2020: Ingka Group news

IKEA Retail Ingka Investments Press Releases

Ingka Investments signs agreement to acquire real estate for IKEA Retail in the heart of Paris

IKEA Retail Press Releases Sustainability

IKEA tests new electric vehicle prototypes

Sustainability

OPINION: Global crises require exceptional leadership

Culture and Co-Workers IKEA Retail Press Releases

Ingka Group to return government support received during COVID-19 pandemic peak

IKEA Retail

Increased time at home keeps IKEA relevant in lockdown

IKEA Retail Press Releases Sustainability

Sustainability is the new business model: Jesper Brodin, CEO, Ingka Group

Campaigns IKEA Retail Reports and Summaries

IKEA Life at Home Pulse Report #1: In the Messy Middle

Culture and Co-Workers IKEA Retail

COVID-19: Ingka Group supports over 140,000 homeless people in 17 countries

Press Releases Sustainability

Ingka Group joins businesses to unite with governments for a 1.5°C future

Campaigns Digital IKEA Retail Press Releases

Ingka Group launches #BeSomeonesHome campaign to support “International Day Against Homophobia, Transphobia & Biphobia”

Digital IKEA Retail

IKEA Retail transforms app into shopping experience

Digital IKEA Retail

IKEA Retail: leveraging technology in Coronavirus times

IKEA Retail

Covid-19: IKEA stores begin to safely re-open

IKEA Retail Press Releases

Ingka Group joins campaign for green recovery from coronavirus pandemic

Culture and Co-Workers IKEA Retail Press Releases

Ingka Group: COVID-19 Community Response

Ingka Investments Press Releases Sustainability

Ingka Group acquires Utah, Texas solar parks to boost renewable energy generation

Digital IKEA Retail Ingka Investments Press Releases

Ingka Group acquires Geomagical Labs

IKEA Retail Press Releases

IKEA grants €26m to protect the health and livelihoods of communities, co-workers, suppliers and consumers impacted by coronavirus

IKEA Retail Sustainability

Part 2: Why managing product, water wastage makes sense for Ingka Group

IKEA Retail Sustainability

Part 1: Why managing food waste makes sense for Ingka Group

IKEA Retail Press Releases

Coronavirus: Temporary IKEA store closures & re-opening details

IKEA Retail Press Releases

IKEA partners with Alibaba to open the first virtual IKEA store on Tmall

Campaigns Culture and Co-Workers

IWD: IKEA Retail Japan CEO encourages women to do it their way

IKEA Retail

Convenience for the many in Denmark

Ingka Investments Sustainability

Ingka Group accelerates investments; venture & growth portfolio doubles

Campaigns Reports and Summaries

Life at Home: How can IKEA help the many people with the dilemma of privacy?

IKEA Retail

New IKEA city format in Oslo designed to meet changing customer needs

IKEA Retail Reports and Summaries Sustainability

IKEA Bordeaux contributes to ongoing product recycling push

IKEA Retail Reports and Summaries

Ingka Group sees 46% jump in ecommerce sales in FY19

Culture and Co-Workers IKEA Retail

IKEA Retail Korea continues support for unwed single moms

IKEA Retail Press Releases

Ingka Group CEO Jesper Brodin joins The B Team’s global collective of leaders

IKEA Retail Sustainability

IKEA Retail U.S. joins new electric vehicle alliance

IKEA Retail

IKEA set to come closer to the many people through different store formats

IKEA Retail

Plenty of food for thought at IKEA

Digital IKEA Retail

Ingka Group launches data promise to customers

IKEA Retail Press Releases

Coronavirus Outbreak Update: IKEA Retail China to temporarily close stores in mainland China

Press Releases Reports and Summaries Sustainability

Ingka Group releases its Annual Summary & Sustainability Report FY19

IKEA Retail

IKEA U.S. earns top marks in 2020 Corporate Equality Index

IKEA Retail Sustainability

IKEA Canada reduces food waste by 31% in 2019

IKEA Retail Press Releases Reports and Summaries Sustainability

More people are feeling anxiety, fear over climate change, but action stagnates: IKEA Climate Action Report

IKEA Retail Reports and Summaries

Ingka Group at WEF 2020 – building momentum on issues that matter

IKEA Retail Ingka Centres Ingka Investments Press Releases

Ingka Centres acquires Kings Mall shopping centre

Campaigns Culture and Co-Workers Press Releases

IKEA to lead the way in refugee integration

IKEA Retail Ingka Investments

Ingka Group invests in tech startup to optimize returns

IKEA Retail Press Releases Reports and Summaries

Ingka Group FY19 results: transforming and performing

Ingka Investments Press Releases Sustainability

Ingka Group doubles U.S. forestry portfolio

Ingka Investments Sustainability

Ingka Group invests in AI-enabled food waste prevention

Campaigns Press Releases Reports and Summaries

IKEA Life at Home Report 2019: Privacy in crisis

Digital IKEA Retail

IKEA Canada brings child safety into the forefront with ‘Safer Home’ app

IKEA Retail Press Releases

Ingka Group reports a 5% increase in its IKEA retail sales as the company continues to transform its business

IKEA Retail

Hej Queens, IKEA is moving in!

Ingka Investments Press Releases Sustainability

Ingka Group set to exceed 2020 renewable energy target

Ingka Investments Press Releases Sustainability

Ingka Group invests in U.S. solar parks

Ingka Investments Press Releases Sustainability

Ingka Group acquires 80% stake in Romanian wind farms

IKEA Retail

First IKEA Planning Studio opens in Copenhagen

Campaigns Culture and Co-Workers

IKEA Canada partners with Women’s Shelters Canada to create children’s play spaces at 14 shelters

Culture and Co-Workers IKEA Retail Sustainability

Why are IKEA country retail managers taking up chief sustainability officers’ roles?

Ingka Investments Sustainability

Dutch mattress recycling to get a boost post Inkga Group investment

IKEA Retail

IKEA opens store in Bucharest, its largest in South East Europe

Digital IKEA Retail Ingka Investments

Ingka Group invests in Indian home design & renovation platform

IKEA Retail Press Releases Sustainability

IKEA to test furniture leasing in 30 markets during 2020

Sustainability

Inkga Group achieves zero emissions target for home delivery in Shanghai, a year ahead of schedule

IKEA Retail Ingka Investments Press Releases

Ingka Group invests in kitchen service company Traemand, becoming even more convenient for customers

Back to Newsroom