Skip to main content

IKEA Retail 11 June 2020

Increased time at home keeps IKEA relevant in lockdown

The Covid-19 pandemic and lockdown has seen increased time at home for the many people. 

Homes have become multi-functional locations with living and working space combined with temporary classrooms and gyms. These shared spaces have been attempting to co-exist under one roof.   

Desire has grown to adapt and improve homes. From creating a comfortable home office environment, to organising home storage or updating tired kitchen utensils, the many different needs of the home has seen demand for solutions increase. 

With such dramatic change to daily lives occurring at a time when many stores were closed for weeks at a time; IKEA has strived to safely find solutions to customers’ needs in this difficult period. 

The opportunity to accelerate digital change to make online shopping easier and accessible for the many became a possibility. 

Quickly adapting to the needs of the business was key. Further improvement is needed to ensure that IKEA stays on course to become even more affordable, convenient and sustainable and meets customer expectations. 

Once bustling stores were swiftly turned into customer fulfilment units. At the end of May 2020, IKEA Retail (Ingka Group) should have been at a low of losing more than 80% of business. Instead only 10% of the business has been lost and this was with U.S., UK and Russia yet to re-open stores. 
 
Remaining accessible  
 
IKEA countries have led by example in creating solutions. IKEA stores in Denmark were closed for nearly six weeks, but an agile digital transformation occurred within days to respond to customers’ needs. This saw a 350% increase in online sales during March and April. 
 
Following the introduction of lockdown on 14 March, IKEA Katowice, Poland implemented contactless Drive Thru to answer customers’ needs and it proved popular. 

Since the store re-opened on 4 May, the option has continued with 150 slots daily. That day saw a huge customer response with 64,000 EUR in Click and Collect sales.

Elsewhere in Poland, quick-thinking at IKEA Krakow gave customers the opportunity to enjoy a local specialty thanks to a newly created Grill Drive-Thru.

With safety coming first, customers can order and collect their food from the comfort of their cars. An intercom system is powered by solar panels and contactless payment is taken, before customers soon have their food to take away and enjoy. 

Open for business in Japan  
 
Covid-19 resulted in temporary store closures or restrictions worldwide but in Japan, under strict health and safety restrictions, a new studio was able to open. 
 
The IKEA for Business Planning Studio opened in Shibuya, Japan in February, offering a specialised meeting point for business clients in the heart of Tokyo’s trendiest district. 
 
Co-workers are specially trained to understand the needs of small businesses and they were able to safely offer their expertise to customers.  
 
Taketsugu Kikuchi, Business Planning Studio Manager, said: “At IKEA we were able to keep running our business. This is one thing I’m feeling happy about. At the same time, even in that situation some customers wanted to change their office or wanted a small desk to work from home. They kept visiting us, so I believe we were able to contribute greatly to our customers by providing our solutions for a better work environment. 

“Before Coronavirus, many customers wanted to look into their offices to change their work environment. From now on, not only for offices, actually we are targeting B2B here, but the needs of B2C are also expected to increase. When that happens, affordability will become more important.”

IKEA Harajuku store in Japan showing roomset

IKEA Retail Japan opened a new conveniently located shop at Harajuku (see photo above) on 8 June. Just one of the different types of store formats, making IKEA more accessible to the many people.  
 
The store has its own app – IKEA Harajuku App – which utilises augmented reality and gives customers access to a digital layer on top of their in-store experience. As well as offering an endless variety of styles, the app turns the store into an interactive playground with inspirational contents. 
 
Expansion plans have continued in Europe too with IKEA Retail Finland opening their first ever Planning Studio in Jyväskylä on 11 June. 

For further information, journalists and media professionals can contact us at press.office@ingka.com or by calling +46 70 993 6376


Related articles

IKEA Retail

February 2020: Ingka group news

IKEA Retail Press Releases

IKEA opens first store in Slovenia with strict pandemic measures in place

IKEA co-workers welcome first customer to IKEA Kyiv

IKEA Retail

IKEA expands into Ukraine with Kyiv store opening

view of the outside of IKEA Harajuku Shop in Tokyo

Culture and Co-Workers Digital IKEA Retail Sustainability

In review: Ingka Group 2020

Outside view of Navi Mumbai IKEA store

IKEA Retail

IKEA ends 2020 with India, Russia & China openings

IKEA Retail Sustainability

IKEA takes action after discovering misconduct at supplier

Campaigns IKEA Retail Sustainability

BuyBack Friday gives thousands of pieces of furniture a new life

IKEA Retail

November 2020: Ingka Group news

Culture and Co-Workers IKEA Retail

Ingka Group recognises co-workers with loyalty programme of EUR 100 million

IKEA Retail Sustainability

The world’s first second-hand IKEA store is now open

IKEA Retail

COVID-19: Temporary IKEA store closures

Campaigns Culture and Co-Workers IKEA Retail Sustainability

October 2020: Ingka Group news

Culture and Co-Workers IKEA Retail

Inclusive culture essential for true gender equality

Culture and Co-Workers IKEA Retail

Ingka Group and partners discuss global state of equality

IKEA Retail Sustainability

IKEA Australia announces first renewable energy positive store

Campaigns IKEA Retail Press Releases Sustainability

IKEA launches alternative Black Friday Campaign – A deal for the climate

IKEA Retail Press Releases

Solid sales performance when life at home has never been more important

IKEA Retail

IKEA Family reaches 150 million members

IKEA Retail

SEPTEMBER 2020: Ingka Group news

IKEA Retail Ingka Investments Press Releases

Ingka Investments acquire Traemand – a kitchen service company – adapting to meet the needs of its customers

IKEA Retail Sustainability

World’s first second-hand IKEA store to open in Sweden

IKEA Retail Ingka Centres Press Releases

Ingka Centres Acquires 6X6 Building in Downtown San Francisco

IKEA Retail

August 2020: Ingka Group news

IKEA Retail Sustainability

IKEA Switzerland see sustainability as an opportunity to lead

IKEA Retail Ingka Investments Press Releases

TaskRabbit name Ania Smith as new CEO

alt=

Campaigns IKEA Retail Reports and Summaries

IKEA Life at Home: Concept of home is being radically redefined

IKEA Retail

July 2020: Ingka Group news

Campaigns IKEA Retail Reports and Summaries

IKEA Pulse Report #2: Redefining a better Life at Home

IKEA Retail Press Releases

IKEA introduces plant ball, a more sustainable alternative to iconic IKEA meatball

Culture and Co-Workers IKEA Retail Press Releases

COVID-19: Ingka Group supports 600,000 people in 30 countries

Culture and Co-Workers IKEA Retail

JUNE 2020: Ingka Group news

IKEA Retail Ingka Investments Press Releases

Ingka Investments signs agreement to acquire real estate for IKEA Retail in the heart of Paris

IKEA Retail Press Releases Sustainability

IKEA tests new electric vehicle prototypes

Culture and Co-Workers IKEA Retail Press Releases

Ingka Group to return government support received during COVID-19 pandemic peak

IKEA Retail Press Releases Sustainability

Sustainability is the new business model: Jesper Brodin, CEO, Ingka Group

Campaigns IKEA Retail Reports and Summaries

IKEA Life at Home Pulse Report #1: In the Messy Middle

Culture and Co-Workers IKEA Retail

COVID-19: Ingka Group supports over 140,000 homeless people in 17 countries

Campaigns Digital IKEA Retail Press Releases

Ingka Group launches #BeSomeonesHome campaign to support “International Day Against Homophobia, Transphobia & Biphobia”

Digital IKEA Retail

IKEA Retail transforms app into shopping experience

Digital IKEA Retail

IKEA Retail: leveraging technology in Coronavirus times

IKEA Retail

Covid-19: IKEA stores begin to safely re-open

IKEA Retail Press Releases

Ingka Group joins campaign for green recovery from coronavirus pandemic

Culture and Co-Workers IKEA Retail Press Releases

Ingka Group: COVID-19 Community Response

Digital IKEA Retail Ingka Investments Press Releases

Ingka Group acquires Geomagical Labs

IKEA Retail Press Releases

IKEA grants €26m to protect the health and livelihoods of communities, co-workers, suppliers and consumers impacted by coronavirus

IKEA Retail Sustainability

Part 2: Why managing product, water wastage makes sense for Ingka Group

IKEA Retail Sustainability

Part 1: Why managing food waste makes sense for Ingka Group

IKEA Retail Press Releases

Coronavirus: Temporary IKEA store closures & re-opening details

IKEA Retail Press Releases

IKEA partners with Alibaba to open the first virtual IKEA store on Tmall

IKEA Retail

Convenience for the many in Denmark

IKEA Retail

New IKEA city format in Oslo designed to meet changing customer needs

IKEA Retail Reports and Summaries Sustainability

IKEA Bordeaux contributes to ongoing product recycling push

IKEA Retail Reports and Summaries

Ingka Group sees 46% jump in ecommerce sales in FY19

Culture and Co-Workers IKEA Retail

IKEA Retail Korea continues support for unwed single moms

IKEA Retail Press Releases

Ingka Group CEO Jesper Brodin joins The B Team’s global collective of leaders

IKEA Retail Sustainability

IKEA Retail U.S. joins new electric vehicle alliance

IKEA Retail

IKEA set to come closer to the many people through different store formats

IKEA Retail

Plenty of food for thought at IKEA

Digital IKEA Retail

Ingka Group launches data promise to customers

IKEA Retail Press Releases

Coronavirus Outbreak Update: IKEA Retail China to temporarily close stores in mainland China

IKEA Retail

IKEA U.S. earns top marks in 2020 Corporate Equality Index

IKEA Retail Sustainability

IKEA Canada reduces food waste by 31% in 2019

IKEA Retail Press Releases Reports and Summaries Sustainability

More people are feeling anxiety, fear over climate change, but action stagnates: IKEA Climate Action Report

IKEA Retail Reports and Summaries

Ingka Group at WEF 2020 – building momentum on issues that matter

IKEA Retail Ingka Centres Ingka Investments Press Releases

Ingka Centres acquires Kings Mall shopping centre

IKEA Retail Ingka Investments

Ingka Group invests in tech startup to optimize returns

IKEA Retail Press Releases Reports and Summaries

Ingka Group FY19 results: transforming and performing

Digital IKEA Retail

IKEA Canada brings child safety into the forefront with ‘Safer Home’ app

IKEA Retail Press Releases

Ingka Group reports a 5% increase in its IKEA retail sales as the company continues to transform its business

IKEA Retail

Hej Queens, IKEA is moving in!

IKEA Retail

First IKEA Planning Studio opens in Copenhagen

Culture and Co-Workers IKEA Retail Sustainability

Why are IKEA country retail managers taking up chief sustainability officers’ roles?

IKEA Retail

IKEA opens store in Bucharest, its largest in South East Europe

Digital IKEA Retail Ingka Investments

Ingka Group invests in Indian home design & renovation platform

IKEA Retail Press Releases Sustainability

IKEA to test furniture leasing in 30 markets during 2020

IKEA Retail Ingka Investments Press Releases

Ingka Group invests in kitchen service company Traemand, becoming even more convenient for customers

Back to Newsroom