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22 February 2023

Ingka Investments makes minority investment in DirectID

Ingka Investments has made a €9 million minority investment in DirectID, a UK-based, globally operating fintech, specialising in credit risk, risk analytics and predictive modelling based on bank transaction data.

With a mission to promote financial inclusion through its global credit risk score, DirectID provides advanced data to optimize credit & risk decisions in a growing number of countries. The company gives risk managers a real-time dataset to drive efficiencies, optimize decisions and drive lifetime value across the credit lifecycle. With DirectID’s insights, decision makers can better assess risk regardless of age, location, and past credit performance.

“We are pleased to have made this investment in DirectID and are confident of their continued growth in the open banking market. They have developed an innovative solution with the potential to complement and disrupt the traditional credit and risk market and help drive financial inclusion for more people. Open Banking-enabled credit and risk insights is an area we believe can add value to Ingka’s financial services proposition in the future,” says Peter van der Poel, Managing Director of Ingka Investments.

The funding provided will accelerate the market launch of the most advanced predictive models, for credit & risk, built from open banking data. In addition, DirectID will expand their credit risk offering into new markets and accelerate the development of models for each stage of the credit lifecycle, from originations through portfolio management to collections.

“We’re proud to join Ingka Investments’ portfolio of market-leading firms. We are excited to be shaping a new global standard in credit scoring that enhances people’s lives by enabling access to products they need in an affordable way. Our coverage, advanced insights and predictive models provide a unique opportunity to achieve this by creating the world’s first real-time, inclusive, credit score based on open finance data,” says James Varga, CEO and Founder of DirectID.

The investment is the latest in a series of investments made by Ingka Investments. The aim is to strengthen Ingka Group’s core retail business by investing in innovative companies in areas such as digitalization, customer fulfilment, fintech and sustainability, that support its ongoing transformation to become ever more affordable, accessible, and sustainable.

About DirectID
DirectID is the global credit & risk platform for risk managers. The UK-based fintech provides open banking data and predictive models for smarter credit & risk decisions. With DirectID, decision makers can access real-time data to optimize credit risk decisioning. DirectID’s advanced insights for affordability, income verification, financial distress, and more, are available through one simple connection.

DirectID is an early pioneer in open banking and powers some of the world’s largest and most innovative brands. The company’s CEO & Founder, James Varga, lobbied the government for PSD2 and DirectID built the first ever AISP connection. DirectID now has the most comprehensive coverage of any provider in the market.

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About Ingka Group
With IKEA retail operations on 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on

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