By promoting more sustainable home furnishing and food products, energy services, solutions to help prolong the lives of products, life-at-home knowledge, and inspiration, we can make healthier and more sustainable living possible for the many people. To achieve this, we actively listen to people in each of our markets and work together with others to create meaningful connections and experiences.
For 2030, our goal is to inspire and enable people to move towards healthy and sustainable lifestyles, by making healthy and sustainable living a desirable choice that is affordable, attractive and accessible for as many people as possible through our products, services, food, marketing and communications.
Our focus areas:
- Shifting to plant-rich diets
- Reducing food waste at home
- Enabling customers to take steps to save energy and water
- Involving people in the circular economy to reuse, repair, refurbish and recycle
- Supporting good-quality sleep