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Becoming people & planet positive

The IKEA sustainability strategy

The IKEA vision is to create a better everyday life for the many people, and we believe those lives are truly better when they’re lived sustainably. For us, it’s about balancing economic growth and positive social impact with environmental protection and renewal. So, our mission overall is to meet the needs of people today without compromising the needs of future generations.

This means rethinking and inspiring changes in lifestyle and consumption, as well as adopting new ways of working. Because the more people we reach, the bigger impact we have in helping the many create a better everyday life.

Woman sanding down a chair, giving it new life with a new coat of paint.

People & Planet Positive

To make a positive impact on the planet, we have identified three major challenges impacting our business:

Climate change: No longer a distant threat, but a visible reality, we believe that the climate change is one of the biggest challenges facing humanity.

Unsustainable consumption: By 2030, nearly half a billion people will move into the middle class. In a world already using more resources than what is sustainable, this new segment of customers puts an even greater pressure on the planet.

Inequality: Every year, large numbers of people move out of poverty. At the same time, many are still struggling on very low incomes. Gender equality is far from a reality, and many people are still denied basic rights and equal opportunities.

As a response to these three challenges, we’ve identified three corresponding focus areas to help us fulfil the IKEA vision and become people and planet positive:

  • healthy and sustainable living
  • circular and climate positive
  • fair and inclusive
A girl washing her face with water out of a water-saving tap.

Healthy and sustainable living

Our homes and the way we live have a huge impact on the planet, our health and our wellbeing. Like most people, our customers want to enjoy a decent quality of life without negatively impacting the environment – but not at the expense of price, quality or convenience.

Sustainability can’t be a luxury for the few. We know our customers want IKEA to help make living a more sustainable life affordable, attractive and accessible. By promoting sustainable home furnishing and food products, services, life-at-home knowledge and inspiration, we can make healthier and more sustainable living possible for the many people. To achieve this, we actively listen to people in each of our markets and work together with others to create meaningful connections and experiences.

By 2030 our ambition is to inspire and enable more than 1 billion people to live a better everyday life within the limits of the planet.

In FY19, we:

  • updated our approach to instore and online communication and information to highlight the sustainability aspects and benefits of IKEA products
  • engaged almost 60,000 customers around the world to adopt more sustainable everyday habits through our IKEA Better Living app
  • launched 10 new plant-based recipes that are good for our customers’ health and reduce greenhouse gas emissions, compared with meat alternatives
  • tested urban farming at two stores to produce salad greens and herbs for our IKEA restaurants that are fresher and have a lower carbon footprint, compared with conventional production
  • launched our Learning Lab at IKEA Greenwich to inspire customers about sustainable living
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Circular and climate positive

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Fair and equal

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