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Child being served a vegetarian meal.

Becoming people and planet positive

The IKEA sustainability strategy

The IKEA vision is to create a better everyday life for the many people, and we believe those lives are truly better when they’re lived sustainably. For us, it’s about balancing economic growth and positive social impact with environmental protection and renewal. So, our mission overall is to meet the needs of people today without compromising the needs of future generations. 

This means rethinking and inspiring changes in lifestyle and consumption, as well as adopting new ways of working. Because the more people we reach, the bigger impact we have in helping the many create a better everyday life. 

Wind turbines at open sea
Woman sanding down a chair, giving it new life with a new coat of paint.

People and Planet Positive

We have identified three major challenges impacting our business: 

The Climate Crisis: No longer a distant threat, but a visible reality, we believe that the climate change is one of the biggest challenges facing humanity. 

Unsustainable consumption: In a world that already uses resources requiring more than one planet, billions of people put an even greater pressure on the planet. . 

Inequality: Every year, people move out of poverty, while others tragically fall back into it. There is also an ver-increasing level of inequality in the world with a widening gap between the wealthiest in society and the rest. Gender equality is far from a reality, and many people are still denied basic rights and equal opportunities. 

As a response to these three challenges, we’ve identified three corresponding focus areas to help us fulfil the IKEA vision and become people and planet positive: 

  • healthy and sustainable living 
  • circular and climate positive 
  • fair and equal 
Man and child in a garden with plants

Healthy and sustainable living

The way we live at home has a big impact on the planet and our health. Many people want to make healthier and more sustainable choices – but not at the expense of price, quality or convenience. With our size and reach, we have a big opportunity to make healthier and more sustainable living affordable and accessible to people around the world. By promoting more sustainable home furnishing and food products, services to help prolong the lives of products,, services, life-at-home knowledge, and inspiration, we can make healthier and more sustainable living possible for the many people. To achieve this, we actively listen to people in each of our markets and work together with others to create meaningful connections and experiences. 

By 2030 our ambition is to inspire and enable more than 1 billion people to live a better everyday life within the boundaries of the planet.  

With the IKEA Energy Services , we’re making it easier and more affordable for our customers to use and produce renewable energy, through home solar and electricity subscriptions, offered and delivered by local partners in different countries This is an important contribution towards supporting the transition to a net zero society. Our IKEA Energy Services are available in several countries, where we offer home solar services, electricity subscription services from renewable sources, and a heat pump service. Read more about our energy efforts and our performance in FY23.

We are testing, adopting and scaling up solutions that can help to prolong the life of our products, keep resources in use for longer, and make it easier for people to give products they no longer need a second life. This can reduce the use of resources and be more affordable for customers. Read more about our products and services for circular living in FY23, including our As-Is areas in our stores, our Buy-Back service and our spare assembly parts. 

In FY23, we also continued to develop our in-store Sustainable Living Shops. These are spaces within our stores designed to build awareness about sustainable living practices at home. We use them to highlight products and actions that can help customers to: use less energy, use less water, create less waste, reuse products and prolong product life. Read about our progress in FY23 and how we are supporting customers to actively participate in circular actions.

Every year, IKEA is serving millions of food customers around the world. By including more plant-based alternatives on our menus, we can enable and inspire more people to try plant-based eating. Our goal for 2025 is that 50% of our IKEA restaurant meals offered will be plant-based. One of the ways we can achieve our vision is to offer affordable and accessible plant-based food with a lower climate impact. The latest addition to our plant-based products is the plant dog which was introduced at our bistros in 14 European countries in FY23 and will be rolled out globally from early 2024. Read more about how we make our plant-based food more accessible and affordable.

Man gazing towards the treetops in a pine forest.

Circular and climate positive

A group of schoolgirls on their way to school.

Fair and equal