The global population is becoming more informed and increasingly anxious about climate change, according to a new global climate action report from IKEA.
The study of 31,000 people across 30 countries shows that despite recognising the collective need to do more, individuals feel disempowered and action is stagnating. The global study was conducted to understand how people think and feel about climate change, and what they are doing to address it in their daily lives.
The Climate Action Report was released by Ingka Group, a strategic partner in the IKEA franchisee system, at the 50th edition of the World Economic Forum in Davos on Tuesday, Jan. 21.
According to the study, more people are getting motivated at the same time to take action by positive visions of a better life for future generations (55%).
Jesper Brodin, CEO, Ingka Group, says: “Together we have a decade to prevent irreversible damage from climate change to the home we all share, the planet. We can see in our research that people expect more from businesses and governments today and as awareness about climate change has increased, the everyday action has stagnated. We will enable and inspire people with thin wallets to live a more sustainable life within the limits of the planet and believe that action speaks louder than words.
“To spark real change, we will hold a positive, proactive and collaborative approach and turn climate challenges into scalable solutions. No one can do everything, but everyone can do something. And together we will solve this,” says Brodin.
Along with increasing knowledge, anxiety and fear are also rising, with three quarters (73%) saying they worry a lot or a fair amount about climate change. Three in four parents (77%) say their kids are worried about climate change, with half (50%) saying their children worry a lot or a fair amount.
A clear correlation has also emgered between knowledge, concern and the will to take action: the more knowledgeable someone is about climate change, the more worried they feel, and the more likely they are to take action.
According to the report, there are three key motivators: presenting a positive vision connecting to helping the planet and future generations (both 55%), and benefits such as saving money (45%) and seeing the impact of their personal actions (47%).
The press release on the Climate Change Report is attached.
To get more insights around how people feel about climate change, read the A3 infographic summary.
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