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A little girl with long, curly hear wearing a yellow dress is sitting amongst large green plants and yellow hibiscus flowers.

How can we boost climate action?

People & Planet Consumer Insights and Trends 2025 – coming soon

Whatever’s happening in the world at large, we at Ingka IKEA remain committed to addressing climate change, inequality, and unsustainable consumption. And who knows? If we all do something, it might just help to change everything.

In October, we’ll be publishing this year’s People & Planet Consumer Insights and Trends research, together with GlobeScan.

Our early findings reveal a 9% point decline in climate engagement since 2019*, but also a continued desire do more – and some golden opportunities to enable more climate action.

_{*64% worry about climate change (down from 73% in 2019).}

81%

are willing to take more action to help reduce climate change.

I want to have an impact

44% are held back by not knowing which actions have most impact.

71%

want companies to communicate better about the environmental and social impacts of their products and services.

I want to save money

54% say that helping to save money would encourage them to take more climate action.

I want to get more support

39% say lack of support from businesses limits their climate action.

Under 30s

feel the most worried, most knowledgeable, and most willing to take action – but the least empowered to make a difference.

Are you ready to do something?

Report archive

Download previous years’ reports.

- People & Planet Insights and Trends 2023
  .pdf-file
- Climate Action Research 2021 - Together with GlobeScan
  .pdf-file

See all reports

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