Creating a simpler, more resilient IKEA for the future

Affordability remains at the heart of IKEA, and in recent years the company has invested more than EUR 2.1 billion to lower prices and support consumers during times of economic uncertainty, while also opening new locations and optimise existing ones, through automation, improving logistics and piloting partnerships with third-party retailers. Alongside this, sustainability remains central to the company’s investment strategy, and to date, Ingka Group has invested or committed around EUR 4.2 billion in renewable energy and related technologies, with up to EUR 7.5 billion planned by 2030.  

To deliver on its long-term ambitions, Ingka Group recently announced a simplified organisational structure that will strengthen the focus on IKEA retail and place stores at the core of its omnichannel business. As a result, 800 roles may become redundant within Group Functions. This change aims to simplify the organisation, enabling faster decisions, lower costs and ultimately lower prices for customers.  

“We have grown too complex in a retail environment that requires speed and agility. Simplicity is one of our core values, and with this step, we are putting it at the centre of how we organise, work and lead the company. This change is driven by our purpose – not to maximizing profit. It is about bringing our focus and decisions closer to our customers and the co-workers who serve them every day. This step will create the right pre-conditions to grow and lower prices while staying true to our vision of creating a better and more affordable and sustainable everyday life for the many people,” says Juvencio Maeztu, CEO of Ingka Group | IKEA.

“Decisions like these are never easy, and we’ll do our utmost to support our co-workers in the best possible way in a time of change. At the same time, we will invest in re-skilling and up-skilling to ensure we have the right competence to develop IKEA for the future,” he continues.

Ingka Group is committed to supporting impacted co-workers through the transition with care and respect, involving social partners where applicable – always guided by the IKEA values.

Since 2020, the company has grown from around 375 stores to more than 640 customer meeting points across 32 countries. In the most recent financial year alone, 54 new locations were opened, bringing IKEA closer to more people, including in city centres and new formats designed around how people live and socialise today.  

Beyond physical expansion, Ingka Group is investing in capabilities that enhance the customer experience. In 2025, Ingka Investments, the company’s investment arm, acquired the logistics technology company Locus to provide more reliable, flexible, and seamless delivery to IKEA customers. 

In a further sign of its ambitions, the company recently announced it would develop and expand IKEA by piloting new stores for smaller cities and suburban areas in North America and Europe. Up to 20 stores are planned to open by September, leading to 500 new roles. Designed to be more cost-efficient, this new format can open significantly faster than traditional or metropolitan city stores, combining planning services, knowledgeable co-workers, a selected food offer and convenient access in locations where people already do their everyday shopping.  

About Ingka Group
With IKEA retail operations in 32 markets, Ingka Group is the largest IKEA retailer and represents 87% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on Ingka.com.