Newsroom

IKEA is testing a new digital experience on Welcome to Bloxburg, a life-simulation game on the Roblox platform where players build and design homes. With...

At Ingka Group, we believe that a better everyday life starts at home, and that home should always be a place of safety, dignity and care. A recent initiative...

Ever wondered why IKEA products have such unusual names? With over 12,000 products, most named after a Swedish word, our naming system is one of the most...

In a rapidly changing world where global economic pressures are reshaping shopping habits, IKEA is adapting by expanding beyond its traditional ‘big blue...

At IKEA, we celebrate big wins. But we learn just as much – sometimes more – from the ideas that don’t land. In fact, we take learning, testing and trying...

On the 9th of December, Stockholm experienced IKEA like never before. One thousand IKEA Family members who secured the sold-out ticket, streamed into the...

Building on last year’s global music success, IKEA Talents returned with a flavorful new challenge connected to this year’s commercial focus: Complete...