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Technology 7 November 2019

Barbara Martin Coppola speaks at one of the largest tech conferences in Europe – The Web Summit

What do you get when you bring together an international tech community together from 160 countries for four consecutive days to talk and debate about the future? According to Forbes, you get the Web Summit, "the best technology conference on the planet". 

On November 4-7 Barbara Martin Coppola joined the Web Summit in Portugal to speak on the importance of going beyond customer centricity as well as how companies should rebrand themselves in a new digital age. 

More than 75,000 people attended Web Summit this year, and more watched live from home. Through the videos below you can listen to Coppola speak on topics such as using furniture as a service, robotics at home, enabling sustainability and circularity digitally, and how it’s time to move from being a customer-centric brand to truly becoming a human centric one.

Watch Barbara Martin Coppola on stage joining the debate about how traditional brands are adapting to the modern marketplace

Watch Barbara Martin Coppola explain how IKEA’s retail business is transforming and becoming more focused on people

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