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Technology 11 October 2019

IKEA DGTL 2019: Changing the game together

IKEA DGTL 2019, an event organized by Ingka Group and Inter IKEA for co-workers, was held in Copenhagen from October 9-11, 2019, to explore and be inspired by IKEA’s digital transformation as well as to learn what other companies are doing in the digital arena. 

Across three days at the forum, hundreds of co-workers from across the world attended, while many more kept up to date through daily broadcasts. 
IKEA’s digital products and solutions were showcased, specifically around how technology can help meet consumers in new ways. Current costumer trends were explored to ensure IKEA is at the cutting edge of advances and leads the way in circularity.   
Attendees heard from speakers such as Barbara Martin Coppola, Chief Digital Officer at Ingka Group, as well as a host of outside speakers from top international companies, such as Eva Fors, Managing Director for Google Cloud and Helene Barnekow, CEO for Microsoft Sweden. 

Over 40 exhibitors from across IKEA displayed their digital solutions, technology and innovations, with co-workers having the chance to meet and test out products on-site. 
Top IKEA talent took part in a hackathon challenge over a 48-hour period showing first-hand the power of teamwork, innovation and creativity currently taking place at IKEA.

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191009-11 IKEA DGTL Barbara Martin Coppola

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