In more than 50 years the IKEA store in Kållered, south of Gothenburg, has served and inspired customers as the biggest furniture store on the Swedish west coast. When it opened in 1972 it was the seventh IKEA store in the world compared to 379 IKEA stores now operated by Ingka Group, the largest IKEA retailer.
Today, on the 25th of May, after extensive building and preparations, the store has been relocated and reinvented into a modern home furnishing experience center. It is more sustainable, more accessible, and bigger than the older store, with more space for home furnishing inspiration and food experiences.
"In the last few years, we've done a lot in Sweden to become more accessible for our customers in every way, from digital solutions and services to our physical meeting points. We've opened many new formats across the country, and now it's finally time to open our new IKEA Kållered store. The new store is one of our most innovative stores in Sweden and by far the most energy efficient. I'm sure that the customers will love it as much as we do."
– Reza Shomali, Country Business Development & Transformation Manager, IKEA Sweden
The new store covers 42.000 square meters and has a unique layout which offers an accessible shopping experience for customers and more space for inspiration. A larger restaurant with 650 seats, a bistro outside the checkouts and a new café in the market hall offer customers more areas to meet, work and socialize. With better infrastructure, a new store layout, express checkouts, and pick-up lockers for online orders the accessibility for customers has been improved both inside and outside the store.
As part of the expansion strategy, the biggest IKEA retailer is coming closer to customers with new store formats and also by heavily investing in existing stores to take on future customer needs and support online deliveries.
"Our stores are crucial in making IKEA more accessible and convenient for our customers across channels, which is why we focus on adapting them so much. More than EUR 700 million is being invested in store revamp globally only during this fiscal year. This will remain a big focus for us going forward."
– Tolga Öncü, Head of IKEA Retail (Ingka Group)
In just two years, IKEA has increased the number of customer meeting points in Sweden from 20 stores and one plan and order point to in total 33 stores and plan and order points of various sizes.
About Ingka Group
With IKEA retail operations in 31 markets, Ingka Group is the largest IKEA retailer and represents about 90% of IKEA retail sales. It is a strategic partner to develop and innovate the IKEA business and help define common IKEA strategies. Ingka Group owns and operates IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. It has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Read more on ingka.com.