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Ingka Centres introduce Step Store, a brand-new pop-up retail space opening at meeting places across Europe and Asia where steps equals spending

28 April 2023

Ingka Centres introduces Step Store: a brand-new pop-up retail space opening at meeting places across Europe and Asia where steps = spending

  • Step Store aims to make a healthy lifestyle more accessible and bring the fun into fitness
  • Opening this month, Step Store allows visitors to swap their daily steps for health-focused products, discounts at local stores, or charity donations
  • Alongside Step Store, some meeting places will also provide a free-to-use Immersive Step Experience, allowing visitors to walk in serene new settings

Meeting places across Europe and Asia from Ingka Centres will be opening Step Stores this month, a brand-new, innovative pop-up retail space that allows visitors to swap in daily steps for currency – to purchase to health-focused products, discounts at local stores, or charity donations. Every step counts at Step Store as it aims to democratise health and wellbeing by bringing the fun into fitness and making a healthy lifestyle more accessible and rewarding.

Now more than ever, it’s easy to find yourself avoiding extra movement – whether that’s opting for the escalator over the staircase or driving shorter distances instead of going on foot. However, for many, walking is often the first step in kick-starting a health and fitness journey and with an undeniable number of health benefits, including improved mood, increased energy and stress relief, the Step Store initiative aims to inspire increased movement and improved wellbeing for its visitors, one step at a time.

"We believe keeping healthy should be fun and accessible for all – that’s why we’re launching Step Store in our meeting places across Europe and Asia. When visiting our meeting places, we hope our visitors challenge themselves to move more and in turn enjoy the benefits from being active - one step at a time!"

– Cindy Andersen, Ingka Centres Managing Director

Visitors keen to cash in their daily steps will be asked to track their movement around their local meeting place through their mobile fitness app, or a step counter, which may be available to borrow upon entry in select meeting places. Once visitor steps have been logged, they can be traded in for gifts, gift cards and discounts on offer at Step Store and surrounding shops, until stocks last*. The higher the number of steps, the more gifts there will be available to unlock.

As part of the Step Store experience, selected meeting places will also be launching the free-to-use Immersive Step Experience for those looking to chart up their steps in brand-new surroundings, transporting visitors to virtual reality environments to walk in. Visitors will be able to collect more step points as they enjoy the beautiful scenery, whether that’s taking a hike around the Grand Canyon, walking to the Makapu’u Lighthouse in Hawaii or even taking a stroll through Bern, Switzerland.

For more information about Step Store head to the local meeting place’s website.


Notes to Editors

*Step Store is launching in meeting places across Europe and Asia.

Visitors that visit Step Store will be able to cash in steps for products (until stocks last) and will differ based on each local meeting place.

Products, gift cards and discounts will also be available at selected meeting places.


About Ingka Centres:

Ingka Centres is part of the Ingka Group (which also includes IKEA Retail and Ingka Investments). Ingka Centres has 50 years of experience in shopping centres and today works with over 3000 brands across its portfolio of 47 meeting places in 14 markets. The company hosts and serves more than 370 million visitors each year. Ingka Centres creates its meeting places by collaborating with local communities, as well as its tenants and partners, to ensure they are destinations with emotional meaning that add value and build social connections.

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